The Tipping Point
by Malcolm Gladwell
This is a very readable sociology book about how trends get started and how they spread from person to person. Gladwell explores trends ranging from Hush Puppies to smoking and has lots of interesting ideas. Parents will especially enjoy the chapter on the development of Sesame Street and Blues Clues. It's probably not very rigorous sociology, but it was an entertaining book full of ideas that were new to me.
I also read Gladwell's newer book, Blink, which I thought was also good, but not quite as interesting or well-written as Tipping Point.
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